Ferrari Man in Red

 2 1Last month, was able to experience witnessing the new breed of individuality through a very fresh and intense fragrance by Ferrari Man in Red. It is now the new personal favorite of mine, suits my everyday life, bold, elegant and sweet.


Man in Red, Ferrari’s latest fragrance, is a bold and intense scent that celebrates all that is thrilling about Ferrari. It captures the very essence of masculinity and embodies a new type of man, one who lives intensely: A new scent for a new breed of individual.



The new fragrance was launched last November 12 at the hottest new club, Revel at The Palace, with over one hundred of Manila’s most debonair men and their guests. Among those who attended are Filipino-English football star James Younghusband, actor Troy Montero, Brazilian actor and host Fabio Ide, rising basketball star Chris Banchero, DJ Tom Taus, and Sonny Thoss of Gilas Pilipinas. 5 7

They are all men of contrasts – underneath their athletic exterior lies a heart of gold. This is the #FerrariMan. Always in the pursuit of ardent experiences, he lives life to the fullest. Man in Red is the perfect olfactory expression of this new man who lives intensely.

A striking and emblematic design

The new Man in Red bottle is at once modern, stylish and elegant. Glamorous curves outline an indent in the glass, creating a contemporary object that sits beautifully in the hand. Meanwhile, sophisticated and refined lines are offset by a double-lacquer finish in Rosso Corsa Red, a red invented and created by Ferrari for its cars. 18 6A fresh, intense and sensual fragrance

This fruity ambery fougère is an intense and compelling scent: strong, bold, charismatic from the outset, revealing a heart of sweet and tender notes and a distinctive signature that stays etched on your memory.

The senses are awakened by fresh and captivating bergamot, whose sharpness is mellowed by the mouth-watering accents of red apple and tempered by the cool spice notes of cardamom. Refreshed by the lively opening notes, the composition gently leads us to a fruity-floral heart, where the sensuous and dulcet notes of golden plum, refined orange blossom and unique lavandin are waiting to reveal their true character. At the base, smouldering cedar, addictive tonka bean and warm labdanum give a leathery and intensely masculine backdrop to this unique fragrance full of contrasts.

At the Man in Red launch, the new Ferrari TV commercial was revealed, transporting us into the world of the charismatic and compelling Man in Red. To cap the night off, Brazilian DJ Luane featured her sultry beats followed with a special DJ set by car enthusiast Keith Haw. 13

Fabio Ide and Bianca Manalo. 16

Aubrey Miles, JM Rodriguez and Troy Montero.

Mark Abaya and JM Rodriguez. 8

Victor Basa 12

Host Melanie Le Troyes, Chairman Charlie Jeswani, Fabio Schina, Brand Development Manager Samantha Yen, CEO Ken Jeswani, Business Development Head Francis Labora 9

The sophisticated interiors of the new REVEL Club. 10

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Ferarri Man in Red is exclusively distributed in the Philippines by Scent and Beaute Concepts, Inc. – the premiere distributor of luxury fragrances and beauty products in the country. Ferarri Man in Red is available in the fragrance section of select SM Department Stores and FRESH stores located in Alabang Town Center, Marquee Mall, Lucky China Town Mall, Glorietta 5, The District Cavite, The District Bacolod, Centrio Mall, Ayala Center Cebu, Century City Mall, Eastwood Mall, Ayala Fairview Terraces, Abreeza Mall Davao, and Market! Market!

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