March 2, 2015, CONVERSE Inc. announces the global launch of “Made by you” A landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years. for the Spring 2015 campaign, Converse scoured the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story transformation from blank canvas to self-portrait of their owner.
Me and the other bloggers who attended the event having our own unique stories about the classic Chuck Taylors.
Part of the event was the fashion show with some of the talented local designers showcasing their work with the collaboration of CONVERSE Chuck Taylor.
“Made by you” is a global celebration highlighting Converse Chuck Taylor All Star, the only sneaker defined by those who wear them. Converse has curated a collection of Chuck Taylor All Star portraits, showcasing endless diversity and self expression of individuals past and present who chose to wear Chuck Taylor All Star – from musicians to artists, skaters to fashionistas, the known to the unknown. Their portraits offer a contemporary lens into the distinctly unique worlds they inhabit.
The Philippine ambassadors, Kean Cipriano and Georgina Wilson sharing their own stories about the Converse Chuck Taylor All Star.
Portraits collected from the likes of international icons like Andy Warhol and Futura will be featured alongside portraits from everyday Chuck Taylor All Star wearers, and used in global exhibitions, which will turn the city streets of New York to Shanghai to Manila into art galleries.Additionally, the “Made by you” campaign seeks to highlight the unique creative spirit of local communities and subcultures with hyper-local portrait exhibitions celebrating the diversity of self-expression inherent in cultural neighbourhoods throughout the world.
Andy Warhol- A legendary visual artist. the forefront of pop art movement. and had a massive effect on art, music, fashion, civil rights. and culture in the sixties, seventies, and eighties.
Futura- An American artist and graphic designer known for his huge influence on the New York graffiti scene the seventies and eighties. His abstract street art helped kick off a global fascination with the medium, and have led to him becoming one of the most celebrated visual artists of his generation.
“Made by you” is a true celebration of creative individuals, their stories and their sneakers. Whether they are hand painter, covered in mud or worn out with holes, each Chuck Taylor All Star portraits tells a deeply personal story of the transformation from a white, black, red or navy sneakers into a remarkable piece of art.
And of course our very own Georgina Wilson, posing to her girlie own designed Chuck Taylor portrait.
Since its debut in 1917, the Chuck Taylor All Star has become one of the worlds most legendary and iconic sneakers. Fans, artists and musicians first adopted the ubiquitous Chuck Taylor All Stars a rebellious badge of creativity. “Made by you” not only celebrates the people who have made the Chuck Taylor more than a sneaker, but also seeks to unleash their continued creative expression around the globe.
“Made by you” is a multi-channel global campaign and include activations from the streets and stores to online and in social media, including launch exhibitions in New York City, London, Beijing, and Manila, as well as offering consumers the ability to participate at a host of pop-up portrait studios at Converse retail locations and event around the world.